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Acetate |
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A sheet of clear plastic film fastened over the front of artwork for protection, as an overlay, or the like.
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Acid-free Paper |
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Paper made from pulp containing little or no acid so it resists deterioration from age; also called alkaline paper, archival paper, neutral pH paper, permanent paper and thesis paper.
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Accordion fold
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It is a term for two or more parallel folds that result in the sheet opening like a fan; Accordion folds are used on products such as brochures and maps.
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Ad Copy |
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Lettering imprinted on a product; usually an advertiser's name, sales message, trademark or slogan.
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Advertising Specialty |
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A useful or interesting item of merchandise usually carrying an imprinted advertising or promotional message and given with no obligation. Another, though older, term for promotional products.
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Additive Color |
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An additive color model involves light emitted directly from a source or illuminant of some sort. The additive reproduction process usually uses red, green and blue light to produce the other colors.
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A4 Paper |
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A4 paper is an International / European paper size established by the ISO, the International Standards Organization; it measures 210 x 297 millimeters.
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Against the Grain |
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At right angles to the grain direction of the paper being used, as compared to with the grain; also called across the grain and cross grain. See also Grain Direction (Folding or feeding paper at right angles to the grain direction of the paper).
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Agate Line |
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A measure of space, usually one column wide and 1/14 of an inch deep, used especially for classified advertisements.
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Airbrush |
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Graphic technique in which ink is applied with compressed air, similar to spray painting, to render a soft, airy effect; frequently used in retouching; an atomizer to spray paint by means of compressed air
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Alley |
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Space between columns of type on a page
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Amberlith |
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Another trade name for orange masking material; a yellow colored, masking film called Amberlith®, that is not light safe but easier to use for masking when not employing a photo-resist.
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Alteration |
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Any change made by the customer after copy or artwork has been given to the service bureau, separator or printer. The change could be in copy, specifications or both; also called AA, author alteration and customer alteration. |
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Alignment |
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The arrangements of type so that the bottoms of the characters are in a straight line or the pages are precisely juxtaposed with each other
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Anodized Plate |
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An offset printing plate having a treated surface in order to reduce wear for extended use.
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Anti-offset Powder |
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Fine powder lightly sprayed over the printed surface of coated paper as sheets leave a press; also called dust, offset powder, powder and spray powder.
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Antique Paper |
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Roughest finish offered on offset paper.
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Anti-aliasing
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The process of averaging between pixels of different colors; this results is a smoother, more blended transition between the edge of two areas rather than a distinctly jagged appearance.
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Aqueous Coating |
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An aqueous coating is a fast-drying, water-based, protective coating which is applied while the paper stock is on the press to achieve a variety of finishes at a lower price than varnish.
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Artwork |
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The elements that constitute a mechanical, as type, proofs, and illustrations; the production of artistic or craft objects.
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Art Proof |
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An impression of a print taken in the printmaking process to see the current printing state
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ASCII |
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Acronym for American Standard Code for Information Interchange, a standard code used to help interface digital equipment.
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Ascender
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An ascender is the portion of a letter in a Latin-derived alphabet that extends above the mean line of a font. That is, the part of the letter that is taller than the font's x-height. Ascenders, together with descenders, increase the recognizability of words.
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Author's Alterations (AA's):
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Author’s alterations, also referred to as change orders, are adjustments made by the Customers after the copy and artwork have been received by the printer. Alterations may occur at any stage of the printing process, and are considered an additional cost to the client usually.
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Back Up |
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To print a sheet again on its other side and to adjust an image on one side of a sheet so that it aligns back-to-back with an image on the other side.
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Backslant |
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Any type that tilts to the left or backward direction; opposite of italic type
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Balloon |
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In an illustration, any line that encircles copy or dialogue
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Banding |
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Method of packaging printed pieces using paper, rubber, or fiberglass bands
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Bangtail Envelope |
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Promotional envelope with a perforated flap that can be removed and used as an order form; Bangtail envelopes are frequently used for film development promotion inserts in newspapers or magazines.
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Bas Relief |
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Design that is impressed into its base material; opposite of "intaglio" which is raised
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Base Art |
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Copy pasted up on the mounting board of a mechanical, as compared to overlay art; also called base mechanical.
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Base line |
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The imaginary horizontal line upon which stand capitals, lower case letters, and punctuation points, etc.
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Base negative |
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